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Politics is storytelling. I develop message frameworks, policy rollouts, and communications architectures that help candidates and causes connect authentically with the voters and communities they need to win.
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From high-impact Reels and animated social ads to campaign websites and direct mail — I conceive, produce, and deploy the content, then buy against it strategically. Most practitioners do one or the other. I do both.
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I’ve run candidate campaigns, statewide ballot initiatives, and coordinated teams of designers, developers, and field staff — often all at once. I keep complex, multi-track programs on time and on message.
What I Do
For more than a decade, I’ve built a career as a political strategist, working on campaigns, initiatives, and movements throughout California and beyond. Since 2014, I’ve advised leaders at every level of government, managing strategy, communications, and digital programs that have reached millions of voters and helped win tough races.
I am a tested strategist with a proven track record of success, but my work goes beyond the “horse race” of politics. At its root, I see campaigns as one part of a larger story: how we give working people a voice, strengthen our democracy, and make government work better for everyone.
My approach blends the tactical and the big picture. On one hand, I’ve managed budgets in the millions, overseen statewide media programs, and built campaigns that win elections. On the other, I pay close attention to the broader trends and forces shaping communities, our country, and our historical moment. Building a better future, one winning campaign at a time.
Politics is about storytelling. I bring that belief to every strategy I design: helping leaders connect authentically, helping movements inspire people, and helping ideas resonate in a noisy world.
Andrew@andrewcullenconsulting.com
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